by American Management Association, AMA Extension Institute in [New York] (135 W. 50th St., New York 10020) .
Written in English
Includes bibliographical references (p. 117-121) and index.
|Statement||Robert J. Kopp.|
|Series||The Marketing management skills series|
|Contributions||American Management Association. Extension Institute.|
|LC Classifications||HF5438.5. K68 1991|
|The Physical Object|
|Pagination||xiii, 174 p. :|
|Number of Pages||174|
|LC Control Number||92143128|
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